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2025-03-202025-03-20233221100
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swiss banks struggle to maintain global brand value amid rising competition

Swiss banks have seen a collective brand value increase of 11% to USD 20.7 billion, yet none made the global top 10, indicating a decline in their international standing. UBS remains the most valuable Swiss brand at USD 14.1 billion, bolstered by its acquisition of Credit Suisse, but still trails behind the Industrial and Commercial Bank of China, valued at USD 79.1 billion. Notably, Pictet experienced significant growth, with a 31% increase in brand value.
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Chinese Yuan United States Dollar Swiss Franc St.Galler Kantonalbank AG Credit Suisse Strategic Income I Vontobel Holding AG J. Safra Sarasin Anlagestiftung 2 Julius Bär Gruppe AG Industrial And Commercial Bank Of China Ltd EFG International AG Lombard Odier Funds - Asia Value Bond Valiant Bank AG Luzerner Kantonalbank AG Pictet TR - Atlas Zürcher Kantonalbank Graubündner Kantonalbank USA CHE CHN Erich Vontobel Julius Baer Show more
Business & Industry, Market Report
11:09 20.03.2025

swiss banks struggle to maintain global brand value amid rising competition

Swiss banks have seen an 11% increase in brand value to $20.7 billion, yet none made the global top 10, highlighting a decline in international standing. UBS leads as the most valuable Swiss bank at $14.1 billion, but remains significantly behind global leader ICBC, valued at $79.1 billion. Notably, Pictet experienced a remarkable 31% growth in brand value.
finews.ch
Euro Chinese Yuan Swiss Franc United States Dollar Credit Suisse Strategic Income I Vontobel Holding AG J. Safra Sarasin Anlagestiftung 2 Julius Bär Gruppe AG EFG International AG Lombard Odier Funds - Asia Value Bond St. Galler Kantonalbank AG Valiant Bank AG Luzerner Kantonalbank AG Pictet TR - Atlas Zürcher Kantonalbank Graubündner Kantonalbank CHE Erich Vontobel Julius Baer Show more
Finance & Economy, Market Report
11:00 20.03.2025
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